Luxury Brand Management: A World of Privilege
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This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
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Wealth is not his that has it, but his who enjoys it.
Богатство принадлежит не тому, кто владеет им, а тому, кто получает от него удовольствия.