|
Luxury Brand Management: A World of Privilege
|
|
This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
|
Surplus wealth is a sacred trust which its possessor is bound to administer in his lifetime for the good of the community.
Избыточное богатство – это священная собственность, распоряжаться которой ее владелец обязан в течение всей своей жизни во благо общества.